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For a while, it seemed like Banana Republic was having a moment. The lifestyle brand had entered its “viral era” in late 2022, with its ready-to-wear fashions popping up all over TikTok and the debut of its first-ever home textiles collection in spring 2023, adding bedding and rugs into the conversation. Now, with the expanded launch of BR Home—a new site, two dedicated stores, and a massive collection of furniture, lighting, and decor—it’s clear that Banana Republic is experiencing more than just a short-lived renaissance.
Banana Republic was first founded by Mel and Patricia Ziegler in 1978, when the retailer was called the Banana Republic Travel & Safari Clothing Company. When Gap purchased the business in the early ’80s, the longer name was cut to its current moniker and the aesthetic was adjusted to look more upscale, but the global influences remained. The resulting combination of timeless design and international inspiration also serves as the basis of BR Home.
“Over the last few years, our collective experience sharpened the need for comfort at home without suppressing the desire for adventure in the world,” explains Banana Republic president and CEO Sandra Stangl. “Banana Republic’s legacy as travelers and explorers positions us at the intersection of these two elements, turning home design into discovery and self-expression.”
The BR Home collection features three key expressions that are designed to harmoniously coexist in the modern abode. Explore is informed by global craftsmanship and embroidery, while Classic Chic is a contemporary approach to traditional forms, and Textured Modern is focused on mixed materials and minimalist style. All three feature Banana Republic’s signature neutral color palette and high-quality materials like French oak, marble, brass, European linen, and plush cotton cashmere.
Each piece, from the sofas to the coffee tables to the dining chairs, has been meticulously manufactured. “The importance of skilled craftsmanship and attention to detail is central to the creation of our products,” Stangl says. “When we embarked on the journey to create BR Home, we wanted to partner with artisans and creatives who reflect our desire for exploration and self-expression while showcasing the use of authentic and natural materials.”
Since the offerings are so wide-ranging, there are collections within the collection. According to Stangl, the items in the Objects of Our Desire assortment “will transform any living space and create true wow moments.”
Other sub-collections include the Stinson Sofas, crisp couches that are bench-made with sustainably sourced hardwood by master craftsmen in North Carolina and Virginia; the Savannah Tables, thick, farmhouse-style designs that were developed from the brand’s experimentation with European oak; and the Phoenix Collection, midcentury-modern teak sideboards and coffee tables that are the outcome of collaborations with woodcarvers on the island of Java, Indonesia. There are also hand-knotted rugs from the Middle Atlas Mountains of Morocco and the Uttar Pradesh region of India.
The prices for the collection are broad too. Sofas start at $2,650, accent chairs start at $595, and coffee tables start at $550. For statement lighting like chandeliers, customers can expect to pay $1,995 or more, while smaller fixtures like table lamps cost $195 or more. All the new items, as well as the existing home collections, can be found on brhome.com.
